A key goal for a business is to build a long-term and effective customer relationship. Doing this helps it grow as well as brings more business through brand advocacy. However, doing this is not trivial and requires a lot of effort to constantly inspire and engage with users throughout their journey, starting from being an anonymous user to being an advocate for you. Your customers interact with you on multiple channels devices and therefore, building effective strategies, comprehensive customer profiles, creating segments, analyzing customer behavior and running appropriate campaigns can often overwhelm you.
In our experience in terms of working with several Mindtree customers, we have observed that an incremental and iterative approach usually works better. This paper provides one such approach leading to potential success for our customers.
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