The ~3.5 trillion dollar (US) global food & beverage industry is one of the few industries that continued its momentum during the pandemic, and has bounced back strongly post-pandemic. The industry is seeing significant changes – some of which are focused on creating more customer centricity while others are geared towards streamlining operations.

With the new normal setting in, and demands hitting new peaks, different formats of the F&B industry (e.g., QSRs, Fast Casuals, Casual Diners, Institutional Caterers and Full-Service Coffee Shops) are experiencing different rates of growth as they are trying to create their points of differentiation by leveraging newer models of business and technology enablement. While traditional F&B formats are here to stay, newer formats like Food Aggregators and Ghost Kitchens are playing a significant role in shaping the emerging market dynamics. Also, Master Franchisees are proving to be significant players in their respective geos in defining new growth trajectories for major F&B global brands.

At the core of an F&B organization’s success lies good food with great quality at an affordable price. However, today’s new-age consumers are expecting more! They are asking for fast, convenient, consistent, and seamless interactions across their “phygital” touch points (online, mobile, in-store, curbside, marketplace, local shops, kiosks, employee, social commerce) and organization’s eco friendliness. On the other hand, F&B enterprises are trying to maintain healthy profitability in this ever-competitive market by optimizing the productivity and efficiency across their store operations.

Technology is proving to be one of the most powerful enablers for F&B enterprises and is helping them pivot to newer curves of growth. The global food technology market is estimated at ~ 220B dollars (US). Whether it is engaging with customers, streamlining supply chain and/or creating smart kitchen, adoption of right technology at the right time is becoming imperative to the ability to grow sustainably.

Mindtree is leveraging its extensive hospitality and retail industry experience to bring best-in-breed solutions for the F&B industry. Backed by our leading Technology and Infra services, our robust advisory and delivery excellence is helping both traditional and emerging F&B players solve their business problems and define their growth.