The food & beverage (F&B) sector is highly competitive, and service providers need to stand out in the crowd and create personalized customer experiences.
Research reveals that the typical "print ad" spend in the food & beverage (F&B) sector in the US is ~ 540 M USD.
Today, most of our in-store marketing print collaterals are not dynamic and do not speak to our customers. Their typical “call to action” like QR codes are difficult to focus without ambient lighting, and can be easily tampered, not to mention the need to be connected to good internet to access them. Failure to create deeper consumer engagement reduces the probability of conversion of customer’s intent to purchase.
How about we make our in-store marketing props smart, reliable, tamper proof and effective even when connectivity is sketchy!
Introducing Mindtree's mTAP solution
mTAP or MindTAP is an NFC-based marketing solution that converts all your in-store static marketing props such as menu/info cards, tent cards, leaflets, posters, standees into a smart communication medium.
Your customers just need to tap their phones onto these marketing props and directly place their order via mTAP, thereby avoiding lengthy queues.
The solution will also help you capture your customer’s purchase behavior and measure the ROI of your marketing initiatives more effectively.
Watch the solution in action:
