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Customer Experience (CX) has taken center stage in today’s digital world and consequently Personalization has become one of most important tools in a marketer’s arsenal. However, there are several challenges that need to be addressed for effective implementation of personalization strategies.
In this paper, we have summarized common challenges that organizations encounter while implementing personalization strategies. In order to address and mitigate the challenges, we have proposed a framework that can be used by organizations to enhance their capabilities to be more effective with their personalization strategies.
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