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Case Study

How a global timeshare company accelerated its digital marketing and e-commerce engine to acquire new owners and boost the topline

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For the timeshare industry, every single experience-transaction creates memory recall and loyalty. The industry has emerged as hospitality sector’s earliest comeback story of pandemic recovery. It is also one of the most active for M&A activity to gain market share. Well-planned tech-driven initiatives are allowing the industry to quickly evolve and constantly innovate, responding successfully to ever-changing trends, especially as the new lifestyles of business-leisure aka leisure and digital nomads are emerging post-pandemic.

The client partnered with Mindtree for an extensive digitization and overhaul of timeshare core systems. Together, we re-imagined the legacy platform into a modern, highly-agile, business-responsive e-commerce enterprise, supported by a robust predictive analytics discipline.

This transformation now offers timeshare buyers and owners powerful online self-service search and reserve capabilities to make highly-informed buying choices using contextualized and intelligent content.

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Related reading: Why the pandemic will boost the vacation ownership industry

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