Genie On the Go

Engagement, purchase, loyalty, payments and delivery On the Go

Recent primary research suggests that 52% of millennial consumers are more likely to make impulse purchases than other generations. As a retailer, F&B outlet, airlines company, hotel chain, etc. your in-store marketing initiatives have very lesser ROI because there is no “call to action” on most marketing props. Hence, there is no “deeper guest engagement” which significantly reduces the probability of conversion of a consumer’s purchase intent.

However, 75% of consumers are more likely to purchase from brands whose apps allow them to transact quickly. New generation consumers use loyalty points contextually across their “purchase basket”, but most of the accumulated loyalty points go wasted. This can be due to limited scope of applicability (mostly across a single brand), lack of instant gratification, or the lack of exchange platforms for loyalty points across multiple brands. While all these are hindrances to purchase intent, let’s not forget that robust delivery and data security are also key considerations for today’s consumers.

Mindtree’s ‘Genie On the Go’ solution solves this problem. It is an integrated, easy-to-plug solution for enterprise apps that allow customers of food & beverages, retail, airlines, hotels to:

• Engage consumers On the Go
• Enable shopping for their consumers On the Go
• Redeem loyalty points On the Go
• Make payments On the Go, and
• Deliver On the Go

Genie On the Go is like a “pocket genie” for your end consumers, and with that, you can:

• Engage deeply with your consumers via your in-premise marketing props
• Make your consumers use their loyalty points more meaningfully and pay seamlessly for their purchase
• Deliver your consumers’ purchase to their desired address across the globe while ensuring that your consumers’ data is safe

Click here to see Mindtree’s Genie On the Go in action.