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The latest and most widely adopted trends in integrated retail have been omni-channel commerce integrating both store and online for pick up and purchase, flexible payment mechanisms, brand specific programmes, store loyalty cards and of course mobile checkouts. While these have been great for customer experience, what will fuel the next wave of innovation?
![What will drive the next wave of retail innovation?](/sites/default/files/iStock_48353800_SMALL_5.jpg)