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For a growing number of eCommerce sites, product recommendations have become an integral component of the overall merchandising strategy. In fact, it's difficult to think of a successful website that doesn't employ recommendations on the product detail page or within the shopping funnel.
But what’s the right way to implement a personalized recommendation strategy? It can take many forms – from where recommendations are displayed to what is included in the product selection – and it could be merchant-defined or provided by a third party. This whitepaper describes the differences among the types of recommendations and highlights best practices for implementing the right product recommendation strategy.
