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Surveys say that customers are more keen to expect a personalized experience. Personalized content management and marketing is perceived as a more effective tactic when compared to data-driven personalization tactics. Customers appreciate personalized content that provide them with value.
Author: Rajesh Rajani
SME, Digital Marketing CoE, Mindtree
Rajesh is a SME in Digital Marketing CoE in Mindtree Bangalore. He is a TOGAF certified Business Architect with around 15 years of overall experience in the BFSI & Manufacturing domain in the areas of Business Analysis, Process consulting and Digital Marketing. He is well versed with modern CMS platforms, having years of international experience in leading Digital marketing initiatives in the Europe region.
