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Overview
The client is the third largest insurer in Saudi Arabia and the leading motor insurance provider in the Kingdom. The client offers a wide range of property and casualty insurance (motor, medical, travel, medical malpractice and general insurance) and life insurance products, catering to retail, SME and larger corporate/commercial customer segments.
Business need
The client embarked on a digital transformation journey, with a key focus on enhancing their sales and distribution process. Their key target was delivering an enhanced agent experience to individual agents, essentially their digital partners. The solution objectives were to:
- Deliver a delightful experience to empower insurance partners who are futuristic and digitally differentiated from competitors, for simplified insurance partner sales.
- Deliver insights that are intuitive and personalized – which are based on contextual and customer specific financial goals, thus increasing engagement across devices.
- Simplify operations through the use of data and analytics, empowering partners and in turn enhancing the business objectives.
- Improve the sales performance of partners and help them provide superior customer service across touchpoints for successful digital transformation.
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