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The intention of this whitepaper is to provide key information about DMPs (Data Management Platform) for companies to understand functionalities/ features of DMPs , different DMPs in the market, their strengths, the key difference between DMP and CDP (Customer Data Platform) etc. This also provides a source of information for customers who are planning to add DMPs as part of their Digital ecosystem.
![Data-Management-Platforms-DMP-Digital-ecosystem](/sites/default/files/2019-09/data-management-platforms-thumbnail.jpg)