The imperative to build better shopping experiences is driving massive change for retail organizations in 2022. The future mantra is “anywhere commerce,” necessitating accessible shopping across devices and channels. Mindtree’s omnichannel Salesforce solution empowers retailers to engage customers across every channel, such as mobile, e-commerce, Augmented Reality (AR), and Virtual Reality (VR), whether on their website, an app, a social platform, or a paid media placement.
82% of shoppers check the internet before going to the store to buy while another 82% check their phones on purchases they are about to make in-store.
In 2022, to make every touch a shopping moment, smart technologists will assemble an “experience architecture” that has scalable and expandable cloud-based e-commerce components:
In a nutshell, the focus will be on building immersive experiences that engage shoppers and drive conversions by turning browsing into shopping opportunities.
The key challenges of a non-integrated e-commerce ecosystem
Organizations today do not lack commerce solutions. However, siloed solutions for individual components in the shopping journey are creating disjointed experiences for the end customer.
The need of the hour is an intelligent Digital Marketing & Commerce ecosystem integrated with Customer support & Inventory to inspire, engage, convert and retain shoppers. Retail organizations should take ownership of customer experience at every point, deliver on customer expectations for the quality of the experience, and leverage modern architecture to get here.
Building a frictionless, personalized customer journey that drives conversions with Mindtree’s Salesforce omnichannel solution for retailers
Mindtree’s integrated omnichannel solution is built on Salesforce and combines industry expertise with innovation in cloud technologies and headless e-commerce APIs. Leverage this solution and take your customers from a mere “shopping journey” to a delightful “experience to revel in” with a frictionless, personalized journey that wins customers and drives conversions.
| Commerce Cloud and Marketing Cloud | Service/Experience Cloud, FSC and Revenue Cloud |
|---|---|
| Centralized product and service catalog | Consolidated cross-channel inventory (OCI) |
| Unified basket across channels | OMS–Unified, cross-channel order management |
| Pricing and centralized promotions | Cross-channel fulfillment |
| Product recommendations | Returns and reconciliation |
| Integrated payments | Single source of truth for customer data |
| Intelligent search configurations | Customer and agent identity management |
| Address verification | End-to-end customer support |
| Ratings and reviews | Claims management & insurance policy management |
| Intelligent analytics–Einstein analytics and GTM | Seamless self-service |
| Knowledge management |
Benefits of harnessing Mindtree’s Salesforce omnichannel solution
Retail organizations can leverage Mindtree’s Salesforce omnichannel solutions to provide customers with a fully integrated shopping experience from the physical store to the virtual store across all channels and devices.
How can you transform your omnichannel and create next-gen shopping experiences?
From optimizing channels and devices to reengineering your entire omnichannel journey, we can help you at every stage of the transformation. Take a quick look at how we can help you.
| Digital e-commerce roadmap | E-commerce revitalization |
|---|---|
| End-to-end redesign of your e-commerce experience | Health check of your current e-commerce solution |
| Multi-phased detail roadmap | Fit gap analysis |
| Detailed functional/technical blueprint | Revitalization with quick wins |
Take your omnichannel experience to the future, faster. Reach out to us at info@mindtree.com address and we’ll be in touch.
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