Round table 1: Recalibrating Digital Experiences & Ecommerce Strategies amidst Disruption
With a global pandemic on our hands, the biggest challenge for most brands is to understand how their consumers’ lives have been impacted, what these consumers are looking for most urgently and align their messaging, services, and support activities accordingly. A combination of changing behavior, the radical shifts in distribution channels, and a near-universal need to cut costs warrants a recalibration of Customer Experience (CX) Strategy for most brands.
Watch and listen to our panelists as they discuss the key emerging themes for rethinking brand awareness and promotion, re-evaluating the digital-first customer journey to kick start your B2B Digital strategy and leveraging data to optimize your marketing activity model.
Click here to view part 2 of the series - Round table 2: Personalization at Scale Using Adobe
