In airline environments, information is collected for archival and historical purposes from a wide variety of sources.This creates a repository of data that is, perhaps, the most valuable asset for an airline. However, the challenges of managing and extracting information to aid an airline is increasingly difficult to resolve due to customer centricity. Siloed databases / data marts and the information they contain are typically bound to the software subsystem within an enterprise’s application, computing platform, or IT environment. To complicate matters, as businesses implement new, dissimilar technologies, the problems of inconsistency increase. The result is isolation.
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Personalization Key to Customer Experience and Extending Airline Profitability
