Introduction
Tag management helps track user’s interaction and produce the highest data quality that enables to generate better reports, insights, and marketing decisions. In addition, it helps to automate the collection and measurement of digital analytics.
Tag Management Solution (TMS) provides enterprise-level support and service to the business by understanding customer behavior and interactions on website & mobile apps.
To understand customer journey on websites and mobile apps, the user interactions must be tracked by implementing custom tracking tags directly into the code. Considering this takes a lot of a developer’s efforts and time, tag management plays a vital role.
TMS allows updating, deploying, and organizing all the tags easily and quickly in one place. TMS improves data collection and sharing between a website-mobile app and third-party tools, which seamlessly distributes data to respective reporting and analytics services.
Why pay attention to client-side tag management?
Client-side TMS uses tags from website and mobile apps to track and deliver data. This makes it easy to implement and cost-effective. It helps with:
- Improved Agility: TMS helps optimize outcomes faster and gives more control over analytics.
- Data Control & Accuracy: It results in reliable data that helps to make better decisions, since almost all TMS abide by the laws of data privacy.
- Cost Saving: Reduces costs of measurement, implementation and especially ad-hoc tracking changes in various marketing and analytics platforms.
- Usage of Events: We can reuse event names and variables for multiple vendors, which eliminates duplicate work.
- Loading Type: Asynchronously loaded files will not affect page load speeds.
Client Side TMS Architecture
A tag management system is used to set up tags and establish triggers that cause the tags to fire when an event occurs. One can publish tags to the production/live environment based on tag validation & testing.
A tag manager container code is placed on the website, which helps track and share data to required interactions on a website/mobile app for digital analytics reporting/ third party tools.
Once tags have been placed, the TMS will send data to the respective Google marketing platform or third party tools such as Google Ads, Price Spider, Lytics, Facebook, WebEngage etc., which helps marketers take decisions based on data outcomes.
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