Mobile apps play a quintessential role in realizing the digital strategy for modern enterprises. It is important to ensure that we adopt an effective strategy and ensure the best practices for designing, building and deploying mobile apps. We should also ensure that mobile apps are usable by end users.
In this whitepaper, we discuss the best practices for building effective and usable mobile apps.
Key features of an effective mobile app
While there are millions of apps in various App Stores, users have only a day to use them. How do you make sure that people use your app? How will you make sure that your app will not go unnoticed – that your users are not using it or uninstalling after a few days of use?
On an average, users use about 30 apps in a month1. Obviously, the top ranks in this list are occupied by popular apps like Facebook, Twitter, Maps, Mail Apps and others. Hence, it is important for you to make sure that your app appears in the remaining part of this list, or at least, say within a range of 100 frequently used apps. What are the factors that need to be considered so that the user base is high for your app?
There is enough research data available on why a majority of the mobile apps fail2. The objective of this whitepaper is not to debate this, but primarily revolves around ensuring that an app does not fall into the failure bracket.
There are three key aspects one has to consider in order to make users use any mobile app:
- Makes users to install the app by providing the relevant, intuitive features
- Make users to use the app regularly through engaging with them
- Ensure users does not uninstall the app after a few days/months of use
What makes users install your app?
There are millions of apps, with the number growing every day. For any given use case, there are many apps already available in the store. One needs to ensure that key functionalities that a user may be looking for are being provided. Let us look into a few aspects which could help add more users.
Do you really need to develop an app?
Before developing an app, it is important to think whether there already is another application to address the problem statement. Not all use cases need to be in the form of mobile apps. We can evaluate the web application along with mobile app and progressive web app to identify the right fit framework. What are the added advantages you are providing than the (mobile) web? A personalized user experience, high user engagement, ease of use, performance, convenience and using mobile-native features (such as swipe, gesture, pinch, zoom, tap) are important features that need to be incorporated. A fitment analysis can be done to ensure that the mobile app aligns with the business strategy. Compare various app strategies such as native mobile app, hybrid mobile app and web app and select the one that best suits the requirements.
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