The healthcare industry faces myriad challenges. A few key ones include growing the consumer base, increasing access to care, elevating consumer experience, managing growth in data along with sharing and appropriate usage and reducing overall cost of care.
Healthcare, unlike banks, retailers, hotels, etc. is a complex ecosystem and requires active interactions over a prolonged period between patients, clinicians, caregivers, insurers, employers, third-party service providers, and many others coming together in a highly regulated industry. Consumer experience is not limited to purchasing insurance but includes care delivery, payment, and support beyond the event such as covering chronic conditions, education, wellness, and socio-economic and environmental factors. Consumers today demand simplicity, convenience, choice, affordability, and transparency that meets their personal requirements, like their experiences in other industries. Thus, personalized experiences are the need of the hour.
Download the whitepaper to read Mindtree’s six-step approach to build data-driven hyper-personalization for successful customer acquisition and retention
