Applications-centric business models have become data-centric as the cornerstone for businesses, delivering personalized customer experiences and helping collaborate with partners. As the business and technology ecosystems have become more complex, Application Programming Interfaces or APIs have interestingly become the glue between organizations, consumers and their partners. API integration is now no longer just for developers or projects, but has become a part of the boardroom discussion.
It is important to consider how organizations interact with all segments of their customer base, derive value from the surrounding ecosystem, and think strategically about new business models, fostering innovation and leveraging partner ecosystems. With API’s taking the center stage across organizations, it is time for IT leaders to assess and improve their API strategy.
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