Meet Emily and Dave. Every month they plan a shopping trip to their local supermarket. As a young couple, they're always looking for ways to save money, and they’re also very “connected” on Facebook and other sites.
More and more, they depend on their smartphones and social media for promotions and product information. Coupons and offers through their phones have saved them money and also made them more faithful to the brands they love. They’ve even received promotions for a certain product while standing in front of the store display for that very product. Dave jokingly calls this “shopping magic.”
What Emily and Dave can’t see are the processes and technology that create this magic. New IT initiatives at global CPG companies are creating connective, interactive customer experiences, both online and in the store. But all that matters to Emily and Dave is that they have easier access to promotions and a better relationship with the brands they prefer.
