Client overview:
The client provides personalized digital media solutions, market intelligence, and effective consumer experiences to end-users of Consumer Packaged Goods (CPG) businesses, agencies, and multi-brand retailers. They offer customized and measurable campaigns that connect shoppers to CPG brands and retailers, providing a flexible ecosystem of solutions that helps curate personalized customer experiences using real-time intelligence.
Challenges:
The client had several technical challenges that affected the business end-users, senior marketing managers, IT decision-makers, and other teams. These included:
- IT connectivity issues: The client was facing an IT connectivity issue between themselves and retailers. The applications used were outdated and the IT infrastructure was not the most robust. The client had multiple IT vendors and wanted to focus on Total Cost of Ownership (TCO) reduction.
- Non-aligned SLAs: The client’s Service-level Agreements (SLA) were not aligned to their business objectives and the latest technologies. This misalignment was negatively affecting their consumer experiences, pricing, profitability, and delivery.
- Scalability: The client’s existing solutions were neither scalable nor flexible enough to support rapidly evolving business objectives and demands.
- Lack of new business models and innovation: The client also faced several broken processes and a lack of innovation. This hindered their transformational growth.
The Mindtree approach:
Instead of dissecting the problems on their own to solve the challenges, the client was looking for a reliable technology partner who had unparalleled expertise in two areas — traditional IT and digital transformation. This is when Mindtree came into the picture to help the client.
Instead of offering a product or solution off-the-shelf, Mindtree worked with a consulting approach of asking the right questions to understand the client’s real challenges such as:
- What were the challenges the client wanted Mindtree to address?
- How could technology or Mindtree’s solutions help the client?
- What were the top challenges that required immediate attention?
- How to create a long-term plan to eliminate all the challenges?
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