Enabling Media Orgs to Deliver Immersive Content at Scale with Reliability
Serving at scale is key for media enterprises
Providing reliable services at scale is of utmost importance to media enterprises. As per the Ericsson mobility report, 5G subscriptions will top 2.6 billion and boost average monthly traffic per-smartphone to 24GB by the end of 2025. 5G will drive new viewership behaviors towards immersive content formats such as virtual reality (VR) and ultra-high definition (UHD). To this end, media enterprises are making huge investments to reimagine content recipes and video operations. However, they are challenged by long service roll-out times as they tackle issues like application and infrastructure compatibility, interoperability, security and coverage.
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Every viewer request demands a seamless and synchronous operation between different media systems in milliseconds. Millions of such daily requests from viewers across the world mandate reliability of services. Large content file transfer, processing and management between systems is also a major impediment. |
Figure 1. A single content request requires a seamless synchronization between media applications
Driving reliability for media enterprises
Media enterprises need to provide highly reliable services to viewers who are spoilt for content choices and have low switching costs. Enterprises will need to modernize applications and provide a flexible infrastructure to ensure reliable and high-quality services which are available 24X7. There are a few roadblocks though in maintaining enterprise-wide reliability as mentioned below:
- Inability to deliver new services: Monolithic architecture and on-premise infrastructure impede in developing and delivering new capabilities quickly
- Increased complexity: Silo DevSecOps that lacks integrated pipeline for development, operations and engineering increases complexity
- Managing cultural shift: DevSecOps teams with different skillsets need to collaborate, which requires a cultural shift
- Rising IT spending: Enterprises will need to spend heavily on additional resources and infrastructure to deliver at scale
- Higher time to market: Unavailability of systems and services like development and production environments increases the lead time of critical services
Mindtree’s approach towards Reliability Engineering Management
Mindtree’s reliability and engineering management (REM) offering ensures holistic reliability across applications, services and infrastructure.
Mindtree’s REM offering includes:
- Media domain centric view that captures media business processes
- Cloud native enterprise application and infrastructure modernization strategy
- Integrated DevSecOps for process efficiency and automation
- Advanced AI and log analytics for predictive event and incident evaluation and prevention
Figure 2. Mindtree's solution approach for REM
Mindtree’s core guiding principles for REM are:
- Reliability approach: An integrated platform based design approach focused on application build, services and infrastructure
- Modernization of the enterprise: Micro-services based transformation, ensuring flexible and enterprise friendly architectural transition
- Integrated DevSecOps pipeline: An end-to-end service pipeline from infrastructure provisioning, code deployment, release management to monitoring
- Low code environment: A visual development environment that drags and drops components which reduces dependencies while building code
- Cloud expense management: Address cost challenges in multi and hybrid-cloud through governance model and tooling strategy
Holistic ownership of DevSecOps environment through an automated enterprise platform
Mindtree’s Composable Automated Platform for Enterprises (CAPE) is an out of the box solution for comprehensive end-to-end ownership of reliability of applications across environments throughout the IT ecosystem - development, testing, application management, infrastructure and packages. Capabilities of DevSecOps along with robotic process automation (RPA), machine learning and test automation are woven onto this platform.
Figure 3. CAPE Platform
Mindtree’s CAPE helps in composing the DevSecOps pipeline by using pre-built tools integration and creating an extensive low code environment for users. The development and operations team can be brought together to provision and install software with a simple ‘drag-and-drop’ visual development approach. It enables provisioning of capabilities with the corresponding software components from the chosen infrastructure (on premise and/or cloud). It has in-built monitoring capabilities that enable actionable insights based on performance of various service components. (See here for more details on CAPE).
Mindtree delivers true impact through REM
- High velocity: Modernization enables 25% reduction in cycle time and up-to 30% reduction in time to market
- Extreme reliability: 99.99%* availability of dev/test and production environments and up-to 30%* reduction in customer found defects (CFD)
- Cost efficiency and automation: DevSecOps optimizes cost of operations by 30% and increases automation
- Effort optimization: Spend time and effort on new deployments and less on maintenance
*To be delivered within 24-36 months. Actual improvement in metrics will depend on the current state and leadership support
Mindtree has delivered great outcomes for its clients
- Reduced time to market of a digital marketing platform for a leading American consumer goods organization through CAPE resulting in 85% automation across the tool-chain, up from 60 %
- Ensured end-to-end reliability for the world’s leading IaaS/PaaS provider for all processes across the value chain from setting up to monitoring, resulting in 30% increase in platform releases and a 24% reduction in total cost of ownership
- Integration of multiple monitoring tools with MWatch resulting in 20% productivity improvement to one of the word’ largest provider of personalized campaigns, coupons, and digital media solutions
- Revamped structure of Pod team to better leverage true agile delivery, thereby bringing a 20% increase in code coverage and a 39% drop in support call volumes for top ten issues
Mindtree’s industry recognition
- Gartner – Featured in Gartner’s top 3 large providers for Agile and DevOps
- ISG Provider Lens (2019) – Market leader in next-gen Application Development and Maintenance Services
- Zinnov Zones (2019) – leader across Digital Services including Legacy Modernization
The Mindtree Media Industry Group
Established in 2006, Mindtree’s Media Industry Group has 1000+ employees more commonly known as Mindtree Minds. Within Media, Mindtree works with broadcasters, cable networks, publishers, advertisers, business information services, new media and gaming companies. Mindtree has executed 100+ projects for over 50 clients across North America, Europe, Middle East and Asia Pacific regions. Mindtree is serving 6 of the top 10 media & publishing companies with more than 50% of its revenue coming from digital services. Mindtree is positioned in Leadership Zone for Publishing, Broadcasting and Education in Zinnov Zones 2017 report.
