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Large retailers like Walmart maintain one of the most complex and nested supply chains. Supply chain efficiency is the key to keep its shelves stocked and the customers happy. The retailers rely on innumerable suppliers and partners along the way. It is important for retailers to build a solid and efficient supply chain with streamlined flow of goods, definite lead times and minimized warehousing costs. “On Time In Full” (OTIF) guidelines are therefore the key for ensuring mutual success and achieving the joint objective of supply chain efficiency and on shelf availability for retailers as well as suppliers.