Customer Experience (CX) is the battlefield for brands. Differentiated CX is core to improving and retaining customer loyalty. Mindtree, with its deep digital expertise, has been at the forefront of helping enterprises deliver enhanced and contextual experiences to their end clients.
User Experience is undergoing a tectonic shift in terms of how customers perceive and interact with the digital world. The shift in perception augmented by Al and interactive technologies like Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) is driving multisensory and multimodal user experiences. This unleashes new possibilities to transform interactions throughout the customer experience & industry 4.0 touchpoints.
- Gartner: 100 Million Consumers Will Shop in Augmented Reality Online and In-Store by 2020*.
- IDC: Worldwide spending on AR/VR products and services will continue a strong growth throughout the 2017-2022 forecast period, achieving a five-year compound annual growth rate (CAGR) of 69.6%*.
- IDC: Online retail showcasing ($558 million) and industrial maintenance ($413 million) will nearly overtake augmented reality gaming in 2022*.
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