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While the importance of fostering a positive customer experience is often talked about, most online retailers haven’t mastered the art holistically. As consumers ourselves, we can agree that convenience is the number one factor that drives us to shop online, rather than from a local store. Many retailers with outlets across the country offer the pick-up from store option, for consumers who do not want to deal with delivery uncertainty, the long shipping time of average 5-7 business days or high shipping charge for low-value purchases.
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