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The client is a leading global manufacturer of electronic instruments and electro mechanical devices. The client maintains multiple websites, and generates leads through CRM integration.
The Challenge:
- Successive acquisitions resulting in lack of cohesive user experience and uniformity across websites from a branding perspective
- Make products easily discoverable for customers on global search platforms
- Provide mobile devices support
- Enable integration with social media for more hits
Mindtree’s Solution:
- Sitecore- based web content management solution across 140 websites
- Integration with third party software like Salesforce and Payment gateway (Payeezy)
- Streamlined test execution cycle using Selenium-based automation for sanity and system testing
- Continuous Integration and Continuous Delivery (CICD) using Jenkins, an extensible automation server
Business Benefits:
- Improved search rankings resulting in increased lead generation
- Improved customer experience due to multi device support
- Improved overall efficiency in application deployment through the following:
- Reduced regression cycle time by 25% using automation
- Reduced deployment cycle time from 4 hours to 20 minutes
- Reduced development effort by 50% for simple forms
Learn more about our Portals & Collaboration services.
Questions? Write to us at info@mindtree.com
![Electronic manufacturer improves online customer experience, lead-gen using Sitecore](/sites/default/files/Electronic%20manufacturer%20improves%20online%20customer%20experience%2C%20lead-gen%20using%20Sitecore.jpg)