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Today, marketing channels are undergoing a paradigm shift. Marketers need to shift focus from just digital presence to creating engaging and efficient customer experiences across digital channels. The current challenge for digital marketers is to create, manage, deliver, and personalize content across such channels.
We understand the branding needs of enterprises in the digital landscape. Our expertise spans web content management technologies, social marketing technologies, search, SEO and analytics.
Mindtree provides a comprehensive and integrated set of solutions. Our expertise enables customers to strategize and implement successful multi-channel, multi-lingual digital marketing solutions.
Value proposition
- Expertise in executing complex digital marketing initiatives involving multiple technologies, business processes and agencies
- Reusable solution accelerators, readiness frameworks, diagnostic and optimization tools
- Mobile enablement with responsive web design and platform integration
- Expertise in supporting large end-to-end digital marketing initiatives
- Strategic partnership with leading digital marketing and web content Management technology product vendors
- Expertise in seamless integration of third party services with emerging social platforms
Success Stories
- Global digital brand management (web, mobile, social) across 50+ brands, 40+ countries and 800+ digital properties for a leading CPG player
- Consumer promotion solution for leading electronics retail major which led to increased customer engagement and satisfaction
- Increased repeat business through implementation of multi-country, multi-lingual omni-channel sites for a leading hotel chain
- Improved lead generation and increased retention of business customers for a leading eye health and vision care company through design and development of multi-brand consumer marketing solution
- Defined content management, content delivery and search strategy for a large sports goods manufacturer
- Helped a leading media organization standardize and optimize their digital marketing applications
