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Mindtree created an after sales digital engagement platform which maintains a user database of over 2 million car owners, and helps the client’s sales/marketing team to engage their customers via targeted offers, telematics subscriptions information etc.,
Challenges in Data Management
- Limited consumer reach - Desktop only website was causing drop in traffic from smart device users. This impacted registrations & hampered business for dealers
- Time to market - Failure to meet market needs & implement critical features quickly due to the 8 weeks long release cycle
- Manual Business Processes – Rollout of Marketing campaigns, Specific Service Offers took around 4 weeks
- Availability, performance and scalability - With more than a million visits per month, the system had performance & scalability issues. This impacted customers during safety recalls, marketing campaigns, etc.
- Limited features with no telematics capabilities - Legacy system with minimal features related to sign-in, registration & service history.
- Information security vulnerabilities – Manual and delayed identification of vulnerabilities
- Orchestration - Web service layer was scattered and duplicated across different brands
- High cost- Usage of commercial licensed software tools resulted in higher maintenance costs, due to sub-optimal support model provided by multiple vendors
Solution
- Technology Transformation: Designed & Developed responsive website for the client. The website provided rich user experience which enabled the client to expand their reach amongst smart device users
- Legacy technology stack assessment was migrated to open source coupled with simplification of architecture
- Rationalization & consolidation of the web service catalogue optimized infrastructure needs. Migrating to Azure and Single identity helped orchestrate between various brands of the client across all consumer apps
- Agile Transformation: Deployed 2 weeks sprint with a workable product into Production. Mindtree’s expertise, coach-the-coach approach & test automation helped in implementing smooth Agile Transformation (Vertical’s first successful Agile implementation)
- Cloud transformation & Mindtree's consulting on two major architecture design patterns (server less and Elastic Beanstalk) helped achieve zero downtime, high performance, and reduced operational & maintenance cost
- End-to-end Consulting: Consulting to create unified platform for Telematics integration across brands. Integration with service connect system for managing subscriptions
- Shift-left Operations: Automated self-help business scenarios and solutions for repetitive service requests. Reduced the number of customer calls. Implemented shift left security, CI/CD, and automated DevSecOps pipeline which helped in early detection of vulnerabilities
Benefits
- 150% Increase in site traffic
- 50% Increase in offer click rate
- 130% Higher transactions per hour
- 0% Application Downtime
- 75% Reduction in Time To Market
- 99.95% Application availability
- 40% Reduction in cost
