Client
The client is one of America’s largest tobacco companies and a member of the globally recognized family of brands. This portfolio of brands includes iconic figures as well as up-and-coming contemporary ones. They strive to exceed expectations by seeing and doing things differently.
Challenge
Although the client’s heritage lay in traditional tobacco, they had ventured into the e-cigarette/vaping industry of late. As a mushrooming sector with an extremely high growth trajectory, its revenues lay primarily in the e-liquid, which came fromThe e-Cigarette / vaping business is a burgeoning business, with an extremely high growth trajectory. The revenues from vaping come primarily from the liquid, which comes in many different flavors and types. To ensure refills and consumer engagement, the client needed to track usage individually, and also monitor the device to ensure there are no faults.
Solution
To begin with, Mindtree implemented secure communication between e-Cigarette devices and the on-cloud backend using Azure Key Vault. Next, we worked with multiple vendors to bring together firmware, on-cloud services, data analytics, and a rich mobile application. After this, we leveraged highly scalable Azure PaaS services for ingestion, and API services for serving the consumer market. Next, we implemented at-scale big data analytics using Azure Databricks and Power BI.
Benefits
By implementing an on-cloud IoT, data analytics and visualization solution for connected e-cigarette engagement and analytics, Mindtree delivered the following benefits:
- Seamlessly scalable architecture allowing for the solution to be rolled out to 5 million users
- Superlative consumer experiences with the device and with refills
- Rich data availability at individual level to enable hyper-personalized engagement
