Accelerate CPG sales using Azure and AWS Big Data, Analytics and Mobility with store-specific assortment and sales recommendations
APEX is a next-generation analytics platform that helps sell the right assortment, in the right quantity, at every store, on every sales rep’s visit.
- Provides recommendation for Pools, validates, and maps data from sales, stores and products, third-party data (Nielsen, etc.) and demographic data.
- Uses proprietary algorithms and performs predictive modeling for each store
- Recommends must-sell using Logistic Regression algorithm and cross-sell products using ANN and Collaborative filtering which are proven Industry standard algorithms.
- Provides “out of stock” predictions.
- Enables recommendation adjustments.
- Delivers recommendations to mobile sales force.
Customer Challenges:
Below are the challenges faced by our customers:
- Dependency on Sales representatives intuition to identify products to be sold
- Difficult to generate and maintain store specific recommendations
- Out of stock products lead to loss of sales
- Identifying right cross-sell for every store
- 10-15% attrition in field salesforce
Benefits:
Across eight different countries, we have used bigdata, analytics and mobility to boost FMCG sales. The results have been smashing:
- $40 million in incremental revenue thanks to smart cross-sell recommendations at the store level.
- 17% increase in repeat purchase rate 4.5 million out of stock recommendations.
- 26% increase in unique lines sold per store.
For new partners, we predict a minimum 10% increase in lines per call and a 15% increase in average store order value after a one-year period with APEX. And because it’s a cloud-based solution, you can expect the onboarding process to take five to six weeks rather than five to six months.
APEX is powered by AWS Platform with below technology support:
AWS Services: AWS Step functions, AWS S3 for DataLake, AWS Glue Catalog for Data catalog, AWS RedShift for DW needs and spark in EMR.
AWS Technical solution
Here’s an instance of how we help our clients: Mindtree helped a consumer products company (CPG) to generate recommendations for 1M+ Outlets. Mindtree’s APEX provided below values to the CPG customer:
- Hyperlocal Approach to Outlet Segmentation.
- Deep Learning Approach to identify hidden patterns and generate more accurate insights.
- Continuous Learning and Improvement to deliver scalable solution.
Know more about APEX
