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The Communications, Media, and Technology Transformation Handbook

Authored by Everest Group,

presented to you by Mindtree.

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Driving digital transformation at scale

The Communication, Media, and Technology (CMT) industry has been adopting digital transformation to add value to its customers by building offerings fit to thrive in this evolving market.

For an enterprise to scale digitally, it must go beyond technology change and re-imagine all the key foundational levers: people, processes, and technology. Lack of focus on any of these levers often leads to a “digital dip”, in which both digital-native and traditional enterprises can be trapped due to heavy reliance on technology, without the necessary structure, people strategy, and process changes.

CMT-infographic

Across industries, successful digital transformation journeys have resulted from a comprehensive design thinking approach that keeps customers at the center and starts aligning the technology, process, and people strategy around it. The customer-centric approach empowers enterprises to transition to more agile, flexible, scalable, and resilient operating models.

This report captures Everest Group’s and Mindtree’s industry practitioner observations on accelerating digital transformation scaling in the global CMT industry and summarizes the webinar discussion. Download the handbook and sign up for the complimentary digital discovery workshop, please write to us @ info@mindtree.com

CMT
/sites/default/files/2021-08/Mindtree-Everest-Group-The-Communications-Media-and-Technology-transformation-handbook.pdf

The Communications, Media, and Technology transformation handbook

Key takeaways
  • What does it take to drive digital transformation at scale?
  • Customer-centric approach to transform enterprises’ key foundational levers
Watch. Read. Explore.

Watch on-demand webinar recording

On-demand recording of the webinar conducted on June 17, 2021 by Mindtree. Panelists include eminent and distinguished executives from GE, Philips, Nokia, American Red Cross, Catalina, and moderated by the Everest Group.

Top four key takeaways from the webinar

Learn the four key takeaways that enables enterprises to have a successful digital transformation journey: People and processes are at the heart of large-scale transformation, aspiring for nuanced digital success model rather than a technology-first approach, building customer-centric organizations, and embracing platform-led transformation.

The Digital Pumpkin

The Digital Pumpkin is an innovation hub, here we work with our clients to help ideate, experience, and create a meaningful digital experience. Download the handbook and sign up for the complimentary digital discovery workshop email us at info@mindtree.com

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