Media & Entertainment Consulting & Technology Solutions

Spotlight

Avasant Mindtree Digital Forum: The New Age of Media - Driving the Digital Experience

This moderated discussion brought together entertainment leaders to discuss:

5G: The edge media experience
Streaming and subscriptions: The cloud-driven direct-to-consumer media revolution
Al and automation: Enabling next-gen media platforms and supply chains
The digital playbook for agility, value, and flexibility

Reimagining viewer and audience experiences in the post pandemic era

The media & entertainment industry is facing unprecedented levels of disruption amplified by the recent unforeseen events. Traditional business models in linear and print are facing revenue and profitability challenges. The industry is also shifting gears, pivoting towards digital business models at a rapid pace. Consumers are increasingly streaming content online, participating in online gaming events, and attending events virtually. With the rapidly changing consumer behavior, there is an expectation to evolve faster and transform the entire supply chain from content production and delivery to consumption.

As a business...

The media & entertainment industry is facing unprecedented levels of disruption amplified by the recent unforeseen events. Traditional business models in linear and print are facing revenue and profitability challenges. The industry is also shifting gears, pivoting towards digital business models at a rapid pace. Consumers are increasingly streaming content online, participating in online gaming events, and attending events virtually. With the rapidly changing consumer behavior, there is an expectation to evolve faster and transform the entire supply chain from content production and delivery to consumption.

As a business transformation partner, Mindtree works with broadcasters, publishers, gamers, out-of-home services, advertising agencies, and sports and entertainment firms, offering digital transformation solutions at scale. Our capabilities range across quality assurance for OTT, content supply chain engineering, broadcast operations on cloud, audience data hub, and reliability engineering. These are already helping enterprises outmaneuver uncertainty, deliver rich adaptive experiences, and emerge as winners in the new normal.

Mindtree is best positioned to jumpstart your journey in this new world by:
• Launching campaigns to attract consumers to your digital platforms by using a journey-based approach for campaign operations to maximize eﬀectiveness, relevance and value at scale, in a cost-eﬀective manner
• Accelerating media companies to shift traditional infrastructure to the cloud, unlocking its beneﬁts and ensuring reliable and high-quality services at scale
• Modernizing and automating content supply chains through AI/ML and unifying communications between components
• Helping media platforms in real-time insights and analytics for responding to unplanned events and increasing consumer engagement

Broadcasters

We enable broadcasters to engage viewers, streamline operations, and generate non-linear revenues.

Publishers

We help publishers build new revenue streams by delivering personalized content across digital channels.

Digital Marketing and Advertising

We offer expertise in buyer journey insights, asset management & production, and optimized marketing operations.

Game Publishers

We help gaming firms thrive in today’s online and mobile gaming markets by developing engaging, cutting-edge experiences.

Capabilities

The Mindtree media industry practice offers solutions across our service lines. We provide reliability at scale for content companies, build customer 360 platforms to offer personalized services, implement media supply chains in the cloud for agility and flexibility, and streamline media operations.

Our mission is to provide cutting-edge personalized experiences to customers through innovative platforms by simplifying searching, sharing, and consumption of rich content via diverse devices and platforms.