As new and emerging technologies and consumer demands create ripples in the supply chain, one thing is clear- it has never been more important to have intimate knowledge of your consumers. We're talking beyond wants and needs. Consumer Packaged Goods (CPG) industries need to understand the how, when, and where of consumer expectations.
True consumer intimacy means not only delivering on your brand promise but to do so in the methods, channels, and timeliness that the individual consumer desires—from subscriptions and same day delivery to anticipating latent needs and events.
Make real connections with consumers and the channel...
As new and emerging technologies and consumer demands create ripples in the supply chain, one thing is clear- it has never been more important to have intimate knowledge of your consumers. We're talking beyond wants and needs. Consumer Packaged Goods (CPG) industries need to understand the how, when, and where of consumer expectations.
True consumer intimacy means not only delivering on your brand promise but to do so in the methods, channels, and timeliness that the individual consumer desires—from subscriptions and same day delivery to anticipating latent needs and events.
Make real connections with consumers and the channel by changing the status quo. It's time to reimagine what it means to get personal with your consumers, partners, and even competitors. Let Mindtree help you redefine your value chain, reimagine the way you leverage technology, and develop new, more modern business models, to innovate and transform the way you connect and deliver on your brand promise.
As a business transformation partner, Mindtree has helped the world's leading food, beverages, and tobacco products, household, and personal care products, sports goods, footwear & apparel, consumer durables, and pharma consumer firms transform across their value chains and become more customer centric through our five strategic pillars below:
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