The BFS industry has adopted digital technologies to transform customer experience and backend operations. However, in a highly competitive and regulated industry, companies across retail and commercial banking, asset management, investment banking, payments, treasury services, and brokerage services experience high cost of customer acquisition. They are also constantly challenged by FinTechs and aggregators who have been able to attract younger, digital savvy audiences.
As a result, CMOs are moving away from a product-centric to a customer-centric approach. By leveraging digital marketing technologies to deliver a superior customer experience and taking a customer-focused approach to marketing and operations, BFS firms can win their customers’ trust and loyalty.
Mindtree is helping leading BFS firms leapfrog their competition by helping them improve reach engagement, conversion, loyalty and adoption with personalized marketing at scale.
| Deliver omnichannel and contextual experiences, and marketing across channels like web, mobile, social media, brokers, and third-party aggregators. | Multi-channel content marketing such as podcasts, videos, whitepapers, webinars, live streams, articles and blogs for increasing awareness, educating, and building trust with customers. | Customer segmentation, data-driven marketing, and targeted campaigns to enable differentiated and personalized experiences to customers, with a focus on sales and distribution. | Search engine optimization and programmatic advertising to increase reach and visibility to potential customers. |
Our digital marketing services focuses on:
- Improving reach and engagement with managed design services, campaign and content operations, headless CMS, and AI-driven experiences.
- Improving conversion by enabling direct to consumer channels, partner APIs, conversion optimization, and immersive experiences.
- Improving loyalty and adoption by leveraging customer data platform, customer analytics, personalization, loyalty programs, and AI-driven customer service.
